From Overwhelmed to On-Brand: Your Salon’s Next Social Media Strategy | EP 209 | Profitable Salon Owner
Update: 2025-08-20
Description
In this insightful episode of the Profitable Salon Owner Podcast, Kayla Swanson and Jason Everett tackle social media fatigue head-on. Rather than chasing perfection, they invite salon owners to embrace ease, authenticity, and fun.
Episode Highlights:
- Why your audience wants to be entertained before they buy
- How to find and adapt content inspiration wisely
- The structure of a "Social Media Play Day", a staff-powered content day
- The power of putting out 20 imperfect videos to build skill and confidence
Bonus: Text REELS or PLAYDAY to get the social media cheat sheets mentioned in the episode!
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